A two-hour discussion took place at EMPTA office on 8 July 2022 between EMPTA committee members and team members from Hong Kong and Malaysian offices of Messe Frankfurt, the organizer of world’s prominent automotive aftermarket trade show Automechanika. Both sides discussed in length and in depth on the collaboration to create the best values for EMPTA members, exhibitors and participants of Automechanika Kuala Lumpur (AMKL), slated for March 2023.