( Aug 11, 2025)

EMPTA & WWF-Malaysia: Safer Roads, Protected Wildlife

EMPTA has partnered with WWF-Malaysia to raise public awareness about wildlife roadkill, with a special focus on the Gerik–Jeli Highway, a known hotspot for such incidents. The goal is to make roads safer for both people and wildlife.

At the Letter of Agreement (LOA) exchange ceremony, witnessed by Minister of Transport YB Anthony Loke, EMPTA’s Tan Hang Chai, Lim Zhen Yu, and Tan Ai Peng, together with WWF-Malaysia, unveiled six key pillars of collaboration aimed at:

✅ Reducing wildlife roadkill incidents

✅ Improving highway safety

✅ Driving public awareness through industry, policy, and media

One highway. One mission. Protect lives. Preserve nature. 🌏✨

#EMPTA #WWFMalaysia #RoadSafety #WildlifeConservation #GerikJeliHighway #CrossSectorCollaboration